Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In accordance with our research we looked into many different genres of film and the different characteristics they posses that makes them work. For example we found that horror films often have a dark gloomy miss en scene. Props such as knives and masks are often associated with this genre. The story line usually includes a hero type protagonist who battles the evil villain and often comes out triumphant. Horror films tend to be tailored at a more mature audience do due their intense graphical nature. Action movies tend to be based more on special affects and always aim to push the boundaries to keep viewers entertained. They often have many different camera cuts in one scene to up the pace. Typical miss en scene you'd expect with action films would be fast cars weapons and sexually appealing actresses. A good example of this would be the "Fast and Furious" series of films which have all three of those miss en scene trends, the fast shots help to create the impression of how fast the cars are going for the audience.

The Comedy genre is very different and aims to influence the audience in a different manner. the main idea with comedies are to provide humour, the idea of having one liner jokes, often spoofs of over movies, a good example of this is Epic Movie, where there are multiple spoofs of movies such as Snakes on a plane, Charlie and the Chocolate factory, The Chronicles of Narnia, American Pie, Borat and many more.

We then looked into films that push the boundaries even further by combining two genres together. Such as the Scary movie franchise which successfully mergers horror and comedy films together. These films spoof many popular horror films of the 1990s while adding sexual references into the story lines along the way. This works as it will attract the original audiences of these films who will want to see how the story lines have been altered.

How does your media product represent particular social groups?

Our film is aimed at teenagers and young adults. With this in mind we created characters that teenagers could relate to. We have Husaam as the protagonist who is an average 17 year old boy walking through the graveyard on route to meet his girlfriend. He is dressed and acting like a normal teenage boy and reacts to the encounter with Bruce as anybody else would.

Bruce on the other hand is not somebody society would class as normal, he is going against social norms by concealing himself in a blanket and haunting people who pass by. He is under the assumption that he is invisible to the naked eye.

What kind of media institution might distribute your media product and why?

It will initially be screened in cinemas across the world. Then making the transfer to DVD and Blueray, and being able to purchase on websites like Amazon.com and Play.com

Who would be the audience for your media product?

The target audience for ‘I am Bruce` is generally aimed at young adults in their late teens, 16 – 25. We have also implemented a 15+ age rating. The reason behind this is we have been heavily influenced by movies such as Epic Movie and therefore follow their raunchy sense of humour.

How did you attract/address your audience?

We have attracted audiences of both the horror and comedy genres. In doing so I believe our films will relate to a wide audience of people as it portrays the U.K culture which is different from the cultures seen in many other crossover movies such as Scary Movie which is based on American culture.